Key considerations for the Arab tourism industry’s interest in information technology:
This shows how important it is to realize the importance of tourism sector management to the loss of many benefits and benefits that can be exploited by following the rapid development of information technology and the choice of information systems appropriate to the conditions of the tourism industry in the Arab countries, which affect the tourism sector in the right direction towards achieving the objectives Tourism sector. As a result, most of the Arab tourism agencies in general and the Iraqi tourism agencies (in particular) have become a major challenge to the extent to which they have benefited from modern information technology
The area of processing and exchange of information for the following considerations at the level of the Arab in general:
1. Most of the information systems in the Arab tourism agencies are unable to meet the needs of decision makers, prepare plans and draw up different policies for all tourism activities at all levels, in addition to the lack of coordination and exchange of information between the official Arab tourism agencies (Ministry, Commission, Council … Etc.) and among its operating units in the tourism and hotel sector (hotels, travel agencies, tourist transport companies, internal and external tourism offices, etc.). Therefore, decisions and plans are ineffective and far from reality.
This imbalance is evident in “tourism marketing programs and tourism promotion schemes in some Arab countries in general, and in particular,” as a result of the low share of the global tourism market as evidenced by the statistics of the WTO (24) To 3.3% of the global tourism share of the global tourism market in 2001 and Iraq’s share of the market share of the Middle East about 1.5% and the share of the Iraqi market of the world 0.05%, which are very low rates “do not match the Arab countries, including the Iraqi elements Accessible and sometimes available facilities of its kind ” For example, the loss of many of the available national tourism opportunities resulting from the inadequate process of providing adequate and comprehensive information to foreign tourists, Arab and local through the marketing outlets of the tourist product, as well as the use of traditional means to promote foreign countries and opportunities to take advantage of the benefits of technology. For the development and development of the tourism sector and by studying the overall analysis of the cost expectations versus the benefits achieved in meeting the needs of the operators of the tourism business sector in the Arab countries.
2 – omission of the importance of providing information systems management at the level of official Arab tourism devices capable of analyzing the outputs of the information systems subsystem and good use in planning, control and decision-making with the speed and accuracy required and mastering the use of modern devices such as the computer and linking it to information systems, especially “and the adoption of modern technology or advanced quantitative methods Based on statistical and mathematical sciences, operations research and econometrics is not an end in itself but a means of achieving the objectives of the administration and providing alternatives to solve the problems it faces during
This is one of the determinants of the use of information technology in the management of organizations in general and the management of the tourism organization in particular, in addition to its high costs in providing machines and modern computers, linking them to administrative information systems and providing the trained and qualified human resources to make use of information. Economic value in terms of suitability, quality, timeliness and timely use.
3 – Absence of several standard criteria for measuring the performance of tourism activity branches at the level of Arab tourism agencies, including (Iraq), although some Arab countries are making efforts “to reach a better level to measure the efficiency and efficiency of the tourist system – as in (Egypt and Tunisia) and at all levels Governmental and non-governmental organizations related to the tourism sector in providing information on important tourism variables such as: quantitative and qualitative development of tourism and their motives, average survival rate, daily spending rate, tourist tourism, added value of tourism income,
The qualitative and quantitative development of the outputs of tourism education and training, the target tourist markets (secondary and main), their share of the global tourism market and the net foreign exchange of travel and tourism, In addition to official and informal efforts to publish scientific studies and researches for researchers and those interested in tourism issues to their countries.
