The tourism business environment
The tourist and hotel work affects and is influenced by the internal and external environment surrounding the tourist or hotel organization. We note the factors that reflect the internal environment of the tourism organization that the administration can control and influence (such as official tourism, hotel, travel agency, etc.). Change in some of its strategy to achieve its objectives and others, but in terms of the external environment surrounding the tourism organization there are variables that affect their progress and the implementation of their plans can not be controlled by the administration. Some of them (economic, political, social, (Ie, they must adapt to these factors and take them into consideration when planning and implementing their various activities and activities. Otherwise, they will not be in line with the development in the various areas of life, which the organization or the tourism organization is considered part of as a subsystem within a larger system, the community and the environment surrounding it. The reality of surrounding society and will find it difficult to implement their plans and thus achieve their goals.
The tourism world is dominated by a challenging competitive environment that challenges tourism organizations if they want to continue. The tourism environment usually has four basic characteristics that are referred to as four Ds: (11)
3- Dynamic speed
These characteristics confirm the absence of one pattern or static boundaries of tourist work because: –
A) The demand for tourism is characterized by renewal, diversity and high flexibility, especially “at the level of external influences (political instability or political stability), changes in the exchange rate, even unpredictable climate changes, or decisions of countries on monetary control and even technical development ….
The tourism industry is an integrated industry and operates here as a system consisting of the following: (a) The tourism industry is an integrated industry and operates here as a system consisting of The set of parts and the efficiency of the overall system show the efficiency and effectiveness of the overall system showing the efficiency and effectiveness of the constituent parts of all. The environment in which the organization operates is characterized by renewal, diversity, risks, unlimited challenges and changes
The dynamics of the activities and activities of these organizations and the loss of any of these attributes make the units operating within these organizations fail to achieve their goals and away from reality. Their products, which serve as their final outputs, do not meet the needs of the community of the tourist goods or services despite the main element of the tourism industry Hotels are the “tourist”, which is a purely consumer of the tourist product, hence the importance of the adoption of tourism and hotel management system of modern information and integrated to meet the needs and desires of tourists, renewable and multiple and diverse and to meet the challenges of Manna Organizations of competition and working in the field of tourism at the local, national or global level.
Second: Information technology applications in tourism and hotel work
The rapid development of data processing and the technological development in the field of information transfer have helped to speed data transfer around the world at low costs. Developments in multimedia are one of the most important developments in the 1990s. Thus, any organization has an opportunity in the presence of a network of computers that achieves many processes and achievements such as Data processing and processing of information through communication with other computers through information communications can be achieved by booking systems, providing e-mail services, the Internet, Other it
Video and video services can be provided at the highest level of development, updating and access to facts such as Vidio-shopping and Vidio-conferencing. (Vidio on demand), which makes the task of choosing the product or service or the possibility of booking airline tickets from anywhere and anywhere in the world. Here, we emphasize that the application of more advanced technology affects the work of the tourism and hotel establishment through two points
The first point: the possibility of reducing the costs of the tourist product in the goods and services of tourism and hotels in these institutions.
The second point: the possibility of opening up new markets and providing competitive advantages that make these institutions individual in their delivery either in the way of service delivery or by a distinctive pricing policy or even the introduction of new products.
In order to achieve these two points, the tourism and hotel establishment can keep abreast of the rapid developments and follow up any updates in the field of computers in data processing or provide more potential in the transfer and exchange of information in the world through the Internet. For example:
First: Hotel Technology: Hotels are characterized by the diversification of their work by supervising the services needed by the guests and controlling the production of food, the sale of beverages and other consumer goods, the management of the employees in the various sections covered by each major hotel, the organization of reservations and registration in relation to guests and the status of The rules on which to base their accounts, the rules in regulating the work of the Fund in terms of receipts and payments, in addition to the work of maintaining the cleanliness of the various rooms and control all the facilities required by these rooms to remain in good condition in light and light Class ventilation and maintenance, and other business accounting and statistics required by dealing with various traders and suppliers of materials and categories of agencies, as well as payment of wages and salaries … etc. The use of computers in the introduction of the recording, storing, analyzing, updating and ester