The importance of tourism promotion:
The importance of tourism promotion: Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi The importance of tourism promotion is highlighted in the following: Defining the tourism product and…
Objectives of tourism promotion
Objectives of tourism promotion Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Tourism and hotel establishments seek to achieve several objectives, which can be summarized as follows: The…
Tourism Promotion Functions
Tourism Promotion Functions Nasreen Hamid Muzal Supervised by M.M. Mayassa Nazem Al-Moussawi The tourist gets several functions from tourism promotion, which are: Creating desire among the tourist: Promotional activities aim…
Nasreen Hamid Muzal
Nasreen Hamid Muzal Supervision of Asst. Lect. Mayassa Nazem Al-Moussawi The concept of promotion: Elements of the tourism promotion mix: The tourism promotional mix is similar to the tourism marketing…
Tourism Advertising
Tourism Advertising Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Several researchers have mentioned many concepts of tourism advertising, including the following: Tourism advertising: These are the activities…
Personal Selling
Personal Selling Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Personal Selling: It is a direct and paid communication between the service provider and his target audience through…
Public Relations
Public Relations Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Public relations can be defined as an administrative tool designed to positively influence the attitudes of others towards…
Direct Marketing
Direct Marketing Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi It is a direct communication process from a specific and known party via telephone, mail, internet, fax and…
Requirements for the success of tourism promotion
Requirements for the success of tourism promotion Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi The success of the promotion process requires the following: Taking into account the…
Quality of hotel services
Quality of hotel services Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi First: The concept of quality: Quality in the language The origin of the word "quality" in…
