Tourism Advertising Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Several researchers have mentioned many concepts of tourism advertising, including the following: Tourism advertising: These are the activities…
Personal Selling Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Personal Selling: It is a direct and paid communication between the service provider and his target audience through…
Public Relations Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Public relations can be defined as an administrative tool designed to positively influence the attitudes of others towards…
Direct Marketing Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi It is a direct communication process from a specific and known party via telephone, mail, internet, fax and…
Requirements for the success of tourism promotion Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi The success of the promotion process requires the following: Taking into account the…
Quality of hotel services Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi First: The concept of quality: Quality in the language The origin of the word "quality" in…
Quality of hotel services Nasreen Hamid Muzal Supervised by Asst. Lect.. Mayassa Nazem Al-Moussawi First: The concept of quality: Quality in the language The origin of the word "quality" in…
The concept of hotel service quality Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Several concepts of hotel service quality can be mentioned, including: Hotel service quality: It…
The importance of hotel service quality Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Many studies indicate that the basis for improving the performance of hotel establishments and…
Hotel Services Quality Objectives Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi The objectives of hotel services quality can be summarized as follows: Providing services that achieve satisfaction…
