The role of the hotel brand in the growth of tourism attraction
Hadi Razak Karim
Supervised by Lect. Ahmed Naji Hussein
The brand is a guarantee of quality and an indication that the product is somewhat new, and as a result, consumers make their decisions wisely and are ready to pay what they owe because the brand protects them, in addition to helping them buy efficiently. Therefore, any management had to work hard to highlight the brand they work with and for and to understand the perception of the consumer, customer or tourist and how he deals with the products, services and ideas it offers because this understanding is the means that helps its policies, develop its plans and set its strategies that enable it to confirm its presence and establish its position, name and distinction in the minds of its customers
