Prepared by: Hanin Dakhel Muhammad
Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi
The Most Important Green Marketing Strategies
Sustainable marketing has a basic set of strategies. These strategies are primarily used to help you promote environmentally friendly products. The most important of these strategies are:
First: Producing Sustainable Products
The first environmental marketing strategy is to produce a group of sustainable products. Examples of these products include shampoos that contain environmentally friendly ingredients. The packaging used for shampoos also uses materials that can be recycled after the production of the environmentally friendly products. A successful marketing company should be relied upon to develop a solid marketing plan to promote these products. If these products are promoted in the best way, this will undoubtedly help double sales. It is also an effective way to raise brand awareness and promote green market products. (Jason, 2021)
Second: Disposing of Waste Responsibly
The second green marketing strategy is to pay attention to the proper disposal of waste and residues from products. Often, when products are manufactured, this happens when the product is not recycled. This results in the creation of a lot of waste that is harmful to the environment. If you cannot dispose of this waste properly, it will cause a lot of damage to the environment. Third: Promoting Products Through E-Marketing
The third green marketing strategy is to rely on digital platforms to promote products. Digital platforms do not harm the environment in any way. However, if they rely primarily on tangible products such as brochures, magazines, and catalogs, the environment is affected.
Fourth: The Defensive Strategy
Many business organizations employ this strategy by working to the minimum to avoid the negative environmental impacts of their operations and activities on the environment, and by attempting to imitate and keep pace with their competitors. This strategy does not guarantee the organization increased marketing demand for its products, and thus the organization fails to prove itself to competitors (Smith, 1998).
Fifth: The Offensive Strategy
By using this strategy, the organization has a better chance of achieving a competitive advantage. Thus, it is the first to initiate activities by exceeding the requirements of the government and its legal regulations, exceeding what customers expect. This means responding to market motives and needs rather than rules. and objective laws. (Wellis, 1990)
