Prepared by: Hanin Dakhel Muhammad
Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi
Companies that have adopted a green marketing policy and concept in their production:
1. McDonald’s:
One of the largest fast-food chains in the world, it used recycled paper packaging and is now working on reusable (edible) packaging.
2. Coca-Cola:
It has invested significant sums of money in various recycling activities, as well as modified packaging to reduce its environmental impact by returning empty bottles and pumping the drink directly from the tank instead of using plastic.
3. Starbucks: An American coffee company operating worldwide, its business includes hot and cold beverages, fast food, and other products. The company has worked to recycle and reuse its packaging, which has reduced costs and protected the environment.
4. The Body Shop:
A UK-based cosmetics company has worked to promote environmental responsibility by producing environmentally responsible products that do not harm consumers or the environment, gaining a competitive advantage globally.
5. Dell:
The company launched a program to recycle its used computers, printers, and other related materials. In addition to its environmental impact, this program has an educational impact, increasing consumer awareness of the importance of environmental conservation and preservation (Rakesh, Nagesh, 2014).
