Category: Teachers’ articles

Types of Seasonality: And Its Impact on Pricing Policy Supervised by: Asst. Lect. Janan Abdul Redha Hamza Revan Hakim Muhammad Hamoud Seasonality has an influential role in the tourism sector and this role is reflected in economic and social developments, More

The concept of seasonal tourism Supervised by: Asst. Lect. Janan Abdul Redha Hamza Revan Hakim Muhammad Hamoud Like other economic sectors, tourism is characterized by temporal fluctuations in the volume of its activity, as it increases to reach its peak More

Supervised by: Asst. Lect. Janan Abdul-Ridha Hamza Revan Hakim Muhammad Hamoud Elements of tourism marketing The elements that tourism marketing must include are (Zarqin and Al-Ilmi, 2017: 376) (Al-Sukkar, 1999: 44) 1- Identifying the tourist groups expected to be contacted More

Elements of the marketing mix in tourism content Supervised by: M.M. Janan Abdul-Ridha Hamza Revan Hakim Muhammad Hamoud The tourism marketing mix consists of several elements, and it is worth noting that there is no fixed standard formation that can More

Objectives of tourism marketing Supervised by Asst. Lect. Janan Abdul-Ridha Hamza Revan Hakim Muhammad Hamoud The ultimate goal of the tourism marketing process is to meet human needs. This shows that the primary goal of marketing is to satisfy the More

The importance of tourism marketing Under the supervision of Asst. Lect. Janan Abdul-Ridha Hamza Revan Hakim Muhammad Hamoud Tourism marketing is considered a fundamental factor in achieving tourism development. Given its important role in promoting tourism and tourism services in More

Tourism Marketing Supervised by: Asst. Lect. Janan Abdul Redha Hamza Revan Hakim Muhammad Hamoud First: The concept of tourism marketing. What do we mean by tourism marketing? Tourism marketing is an activity that distinguishes tourism companies to provide their services More

Prepared by the student Fatima Idris Kazim Supervised by M. Ikhlas Ghaleb Abdul Kazim The concept of artificial intelligence Artificial intelligence consists of two words, the first is “intelligence”, which means the ability to understand and think, and the second More

Disadvantages of Artificial Intelligence Prepared by student Fatima Idris Kazim Supervised by Lect. Ikhlas Ghaleb Abdul Kazim Despite the positives of artificial intelligence, there are a number of challenges facing organizations when using artificial intelligence technologies, namely: Lack of a More

Prepared by the student Fatima Idris Kazim Supervised by Lect. Ikhlas Ghaleb Abdul Kazim The importance of using artificial intelligence technologies in providing tourism services Artificial intelligence is one of the fields of computer science, and its idea is based More