Category: Teachers’ articles

The Concept of Strategic Planning Ali Fouad Ksheish Under the supervision of Asst. Lect. Zainab Muslim Al-Moussawi Strategic planning is a qualitative shift in planning practice, linked to thought and practice through efficient administrative work coupled with a future-oriented perspective More

Strategic Planning and its Impact on Tourism Resource Management Ali Fouad Ksheish Under the supervision of Asst. Lect. Zainab Muslim Al-Moussawi Strategic planning is one of the most important administrative approaches that helps all tourism organizations achieve success, sustainability, and More

College Council Holds Its Seventh Session for 2025 The Council of the College of Tourism Sciences at the University of Karbala held its seventh session for 2025, headed by the Dean of the College, Assistant Professor Dr. Salam Jaafar Al-Asadi, More

The Donations Inspection and Receiving Committee begins its work to inventory and sort books The Donations Inspection and Receiving Committee began its work to sort and inventory the books donated to the library of the College of Tourism Sciences, under More

Meeting of the Dean with the lecturers of the Department of Hotel Studies Management The Dean of the College of Tourism Sciences, Prof. Dr. Salam Jaafar Al-Asadi, held a meeting with the lecturers of the Department of Hotel Studies Management, More

Dimensions of the tourist destination brand (mental image of the tourist destination brand) Hadi Razak Karim Supervised by Lect. Ahmed Naji Hussein Kotler defined the image of the tourist destination as: “The sum of beliefs and impressions of individuals about More

Dimensions of Destination Branding (Promotional Efforts) Hadi Razak Kareem Supervised by Lect. Ahmed Naji Hussein Due to globalization around the world, tourist destinations have also become highly competitive. Marketers, tourism developers, tourism service providers, and recently the state itself have More

Dimensions of the tourist destination brand (political stability) Hadi Razzaq Karim Supervised by Eng. Ahmed Naji Hussein Economic stability in the overall economic environment plays a fundamental role in the competitiveness of the state, and is directly related to the More

Dimensions of the tourist destination brand (culture) Hadi Razak Karim Supervised by Lect. Ahmed Naji Hussein The cultural dimension as one of the dimensions of the tourist destination brand refers to the cultural dimensions or symbols that distinguish the brand More