Category: Teachers’ articles

Fatima Idris Kazim Lect. Ikhlas Ghaleb Abdul Kadhim Results of descriptive statistical analysis of the response of the research sample items towards the research variables (questionnaire items) In this section, the arithmetic mean, standard deviation, relative importance and level of More

Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi The role of tourism promotion in improving the quality of hotel services (The holy city of Karbala) This research aims to study the extent of the importance and role of More

The concept of tourism promotion Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi There are several definitions of tourism promotion, including the following: 1. Tourism promotion: It is a direct communication process that works to deliver data and More

The importance of tourism promotion: Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi The importance of tourism promotion is highlighted in the following: Defining the tourism product and service and providing all information about tourism organizations and the More

Objectives of tourism promotion Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Tourism and hotel establishments seek to achieve several objectives, which can be summarized as follows: The primary objective of tourism promotion is to achieve profits. Prepare More

Tourism Promotion Functions Nasreen Hamid Muzal Supervised by M.M. Mayassa Nazem Al-Moussawi The tourist gets several functions from tourism promotion, which are: Creating desire among the tourist: Promotional activities aim to reach consumers or tourists and address their feelings, so More

Nasreen Hamid Muzal Supervision of Asst. Lect. Mayassa Nazem Al-Moussawi The concept of promotion: Elements of the tourism promotion mix: The tourism promotional mix is similar to the tourism marketing mix, as it contains a set of elements and tools More

Tourism Advertising Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Several researchers have mentioned many concepts of tourism advertising, including the following: Tourism advertising: These are the activities that lead to influencing the tourist’s thinking and convincing him More

Personal Selling Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Personal Selling: It is a direct and paid communication between the service provider and his target audience through a known and specific party with the aim of influencing More

Public Relations Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Public relations can be defined as an administrative tool designed to positively influence the attitudes of others towards the organization, its products and policies. It aims to know More