The Academic Affairs Unit at the College of Tourism Sciences has achieved remarkable progress in following up on academic books and completing the tasks assigned to it with high efficiency, as part of its ongoing efforts to enhance the educational More
Elements of the Marketing Process Mujtaba Salam Kareem Supervised by Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi The marketing process includes several basic elements, including: 1. Market analysis: Study and analyze the market and understand customer needs and market trends More
Marketing Concept Mujtaba Salam Kareem Supervised by Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi Marketing is the process of promoting and marketing products or services to customers by analyzing their needs and desires, and meeting those needs in an effective More
The Role of Public Relations in Tourism Institutions Mujtaba Salam Karim Under the supervision of Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi Public relations play a vital role in tourism institutions due to the dynamic and competitive nature of the More
Objectives of Public Relations Mujtaba Salam Karim Under the supervision of Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi The objectives of public relations vary and include several aspects, the most important of which are: 1. Building a positive reputation and More
Reasons for the importance of public relations Mujtaba Salam Karim Under the supervision of Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi 1. Building a positive reputation: Public relations helps build a positive reputation for the organization or institution in the More
The Importance of Public Relations Mujtaba Salam Kareem Under the supervision of Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi Public relations are of great importance in modern administrative systems, as they are assigned vital roles related to highlighting the bright More
The Concept of Public Relations Mujtaba Salam Kareem Supervised by Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi The word “relations” in Arabic means the connection or association between two people, institutions, or different things. In the social and professional context, More
History of Public Relations Mujtaba Salam Karim Supervised by Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi The roots of the practice of public relations go back to an ancient period, where persuasion and communication techniques were used to achieve specific More
Public Relations Tools and Techniques in Tourism Marketing Mujtaba Salam Karim Supervised by Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi 1. Interviews: The researcher conducted interviews with public relations officials in the holy city of Karbala and with tourists who More
