Year: 2025

Personal Selling Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Personal Selling: It is a direct and paid communication between the service provider and his target audience through a known and specific party with the aim of influencing More

Public Relations Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Public relations can be defined as an administrative tool designed to positively influence the attitudes of others towards the organization, its products and policies. It aims to know More

Direct Marketing Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi It is a direct communication process from a specific and known party via telephone, mail, internet, fax and other modern means of communication that affect the tourist’s behavior More

Requirements for the success of tourism promotion Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi The success of the promotion process requires the following: Taking into account the tourist seasons when developing the tourism promotion policy. Diversifying tourism More

Quality of hotel services Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi First: The concept of quality: Quality in the language The origin of the word “quality” in the Arabic language goes back to “good” and the good More

Quality of hotel services Nasreen Hamid Muzal Supervised by Asst. Lect.. Mayassa Nazem Al-Moussawi First: The concept of quality: Quality in the language The origin of the word “quality” in the Arabic language goes back to “good” and the good More

The concept of hotel service quality Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Several concepts of hotel service quality can be mentioned, including: Hotel service quality: It is a set of valuable qualities, characteristics and benefits that More

The importance of hotel service quality Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Many studies indicate that the basis for improving the performance of hotel establishments and achieving competitive advantage is the quality of service, and its More

Hotel Services Quality Objectives Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi The objectives of hotel services quality can be summarized as follows: Providing services that achieve satisfaction through the available characteristics that the customer knows. The customer More

Dimensions of Hotel Service Quality Sereen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Many researchers and writers have addressed the quality of hotel service and mentioned that measuring the quality of service in general is done through several More