Tourism Marketing
Mujtaba Salam Karim
Supervised by Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi
Tourism marketing is the process of promoting and marketing tourist destinations and tourism services with the aim of attracting tourists and increasing the demand for travel to those destinations. Tourism marketing includes the use of a variety of strategies and tools such as advertising, social media, promotional offers, and partnerships with travel agencies and other tourism companies. Tourism marketing aims to promote tourism and develop the tourism sector in the targeted destinations
The marketing mechanism in tourism includes a set of steps and procedures that aim to promote, market, and attract tourists to a specific destination.
1. Market analysis: The process begins with analyzing the market and understanding the needs and expectations of potential tourists, including demographic, economic, and social factors.
2. Determining the target market: Based on the market analysis, the target tourist groups that may be interested in visiting the tourist destination are identified 2.
3. Developing a marketing strategy: A marketing strategy is developed that defines the objectives and methods that will be used to achieve these objectives, and usually includes the use of various advertising and promotional means.
4. Market Analysis: This includes analyzing the demographic, economic, social, and cultural factors of the target market, as well as evaluating competition and understanding market trends.
