The importance and objectives of tourism marketing
Mujtaba Salam Karim
Under the supervision of Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi
The importance of tourism marketing lies in several aspects, including:
1. Increasing demand for tourist destinations: Tourism marketing helps attract more tourists to tourist destinations by promoting tourist attractions and services available in those destinations.
2. Activating the tourism sector: Tourism marketing contributes to enhancing economic activity in the tourism sector by increasing the number of tourists and tourism revenues.
3. Enhancing the positive image of tourist destinations: Tourism marketing helps build a positive image of tourist destinations and increase awareness of their attractiveness and diversity.
The objectives of tourism marketing include several aspects, including:
4. Attracting tourists: Attracting tourists and increasing their numbers is one of the most important objectives of tourism marketing, as tourist destinations and the services available in them are promoted to attract more tourists.
5. Enhancing tourism awareness: Tourism marketing aims to increase awareness of tourist attractions and tourist activities available in the targeted destinations.
6. Improving tourism services: Tourism marketing seeks to improve the quality of tourism services.
7. Promoting culture and global understanding: Tourism marketing aims to promote cultural exchange and understanding between different peoples and cultures by introducing tourists to local heritage and culture.
8. Promoting sustainability: Tourism marketing seeks to promote sustainable and responsible tourism that preserves natural and cultural resources and contributes to achieving sustainable development.
9. Promoting communication and social interaction: Tourism marketing aims to promote communication and social interaction between tourists and the local community and encourage cultural and commercial exchange.
10. Promoting innovation and development: Tourism marketing seeks to promote innovation and development in the provision of tourism services.
