Dimensions of the tourist destination brand (infrastructure)
Hadi Razzaq Karim
Supervised by Lect. Ahmed Naji Hussein
According to the American Heritage Dictionary (2009), infrastructure represents the basic facilities, services, and installations for running the affairs of countries and societies, such as transportation, communication systems, water and energy lines, and public institutions. Infrastructure is a set of interconnected structural elements that provide a complete structural support framework to achieve development and international competitiveness.
The researcher agrees with what previous studies have concluded that infrastructure plays a fundamental role in influencing tourism competitiveness at the global level, as the current study found through theoretical and practical analysis of the infrastructure index that there are points of great importance to pay attention to in order to achieve this index, for example:
1. First, there must be an advanced transportation infrastructure so that tourists can reach tourist destinations, from world-class airlines, a modern railway network, and a road network according to international specifications with a hierarchical character, expressways, first-class expressways, second-class main roads, sandy roads or main paved gravel roads, and other roads, which is a basic condition for achieving the possibility of consuming the tourism services available at the intended destination, as in the case of remote tourist destinations.
2. Providing good services in embassies such as ease of visa issuance procedures, and airports, whether in inspection and investigation procedures or combating crimes of bag theft and destruction of their contents.
3. Providing accessories that meet the basic needs of visitors near tourist areas.
