Dimensions of the tourist destination brand (culture)
Hadi Razak Karim
Supervised by Lect. Ahmed Naji Hussein
The cultural dimension as one of the dimensions of the tourist destination brand refers to the cultural dimensions or symbols that distinguish the brand (brands such as history, images, myths, art and theater) that affect the meaning of the brand in the tourist market.
The culture of the tourist destination is a distinctive dimension of the brand of each country from other countries. Each people of the world has its own intellectual heritage, and it is considered one of the main factors that distinguish all nations from each other, as the nature of culture and its characteristics differ from one society to another, due to the close connection that links the reality of the nation and its intellectual and cultural heritage, and culture is one of the pillars of civilization; It constitutes the moral pillar in it, and includes all non-material aspects represented by belief, values, ideas, customs, traditions, norms, ethics, tastes, language and other aspects that distinguish a particular tourist destination from others. Culture always continues to provide the character of each country with what distinguishes it, and at the same time gives it strength, survival and continuity.
