The Role of Public Relations in Tourism Marketing (Descriptive Approach)
Mujtaba Salam Karim
Supervised by Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi
It depends on describing and analyzing the phenomena and circumstances related to public relations in this field. Data are collected, described accurately, and analyzed in detail without focusing on interpreting causal relationships.
In this context, the descriptive approach can include collecting data through interviews with public relations officials in Karbala and with tourists who visited the city, in addition to using questionnaires and reviewing available documents and materials.
The aim of this approach is to understand the description of the circumstances and practices related to public relations in tourism marketing for the holy city of Karbala, as well as to analyze their impact on tourists’ behavior and decisions to visit the city.
Through this approach, a comprehensive and detailed vision can be obtained about the role of public relations in marketing Karbala as a tourist destination, and it can contribute to identifying the main features and practices that affect the effective marketing of the city.