Reasons for the importance of public relations
Mujtaba Salam Karim
Under the supervision of Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi
1. Building a positive reputation: Public relations helps build a positive reputation for the organization or institution in the minds of the public and customers. This contributes to attracting more customers and business partners.
2. Enhancing trust and transparency: Through strong public relations, the organization can build public trust and enhance its transparency in dealings and communications.
3. Crisis Management: Public relations play an important role in managing crises and dealing with difficult situations effectively, which helps maintain the organization’s reputation.
4. Achieving marketing objectives: Public relations helps achieve marketing objectives and increase awareness of the brand and the products or services provided.
5. Achieving effective communication: Public relations contributes to achieving effective communication with the public and conveying messages correctly and effectively.
In general, interest in public relations helps build strong and sustainable relationships with the public and society, and contributes to the success and prosperity of the institution.