Elements of the Marketing Process
Mujtaba Salam Kareem
Supervised by Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi
The marketing process includes several basic elements, including:
1. Market analysis: Study and analyze the market and understand customer needs and market trends to identify available opportunities and challenges.
2. Target audience identification: Identifying the age, demographic and behavioral groups that represent the target audience for the product or service.
3. Marketing offer development: Designing and developing products or services that meet the needs of the target audience in an effective and appropriate manner.
4. Marketing strategy development: Determining the goals, plans and procedures that will help achieve the marketing objectives.
5. Marketing plan implementation: Implementing the planned marketing procedures and campaigns to communicate with the target audience and promote the product or service.
6. Performance measurement and evaluation: Measuring the results of marketing campaigns and evaluating the performance of marketing operations to determine future successes and improvements.