Muhammad Ali Sadiq Mohsen
Under the supervision of Asst. Lect. Ali Khalil Ibrahim Shamto

Tourism promotional materials

Advertising is one of the most important promotional means that are relied upon to influence the decisions and trends of the tourist. There are several means used in advertising, but they must take specific designs, the most important of which are audio-visual means, audio means, press conferences, television, and another group prefers to read newspapers, and shops, and so on. Advertising is the effect achieved by any promotional effort practiced by all the previous means, whether combined or individually, and is a contributing factor in achieving the intended positive goals for this or that tourist site. Also, one of the promotional matters that promote tourism is inviting some politicians, social, media and economists to visit the tourist site at symbolic prices.
4. Tourism exhibitions and conferences Tourism exhibitions and conferences play an important role in promotion, because tourism exhibitions and conferences bring together a large number of audio, visual and print media during the exhibition or conference, which is reflected positively and gives a complete and accurate picture of the various tourist and archaeological sites.