Mohamed Ali Sadiq Mohsen
Under the supervision of Asst. Lect. Ali Khalil Ibrahim Shamto

Tourism promotion objectives

Tourism promotion is considered a strategy through which all marketing efforts and activities reflect the various elements of the tourism marketing mix, including tourism promotion, which is responsible for conveying and promoting what the parties related to tourism want to convey according to the objectives set out by the tourism strategy in general and the promotional ones in particular, and thus the objectives of tourism promotion can be summarized as follows: “.
Defining distribution outlets from intermediaries, tour operators, travel agencies, airlines and hotels, the benefits, advantages and symbolic historical, archaeological and religious values of tourist sites spread across a country. – Trying to influence sensory perceptions, whatever the type of these perceptions, whether positive or negative” in the desired form or direction that serves the desired objectives in the general tourism strategy in terms of increasing the number of frequent tourists and increasing the money they spend when visiting the tourist sites of interest in the general tourism strategy.
Accordingly, convincing potential tourists in the target markets is considered one of the specific desired goals. It is worth noting here that there is great importance in conducting field studies aimed at understanding the travel motives of the targeted individuals and groups in this market or all of that in order to design and implement appropriate marketing and promotional programs that do not address their familiar life matters and their consumer secretions, along with determining their promotional means habits. As a logical result of the above promotional goals and achieving tangible increases in demand or that, it is preferable here to determine a specific number or percentage or a calculated increase in the general market share of this or that country from the total market shares that this or that country competes to obtain. This goal also requires the existence of another goal that is organically linked to it, which is the goal that requires the development of all tourism incentive and promotional programs to maintain the stability of tourism demand for tourism products available in a country. Focusing on the market to deliver the organization’s instructions and important ideas, such as informing the public of how to obtain the product, its use and its benefits.