Month: January 2025

The importance of tourism promotion: Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi The importance of tourism promotion is highlighted in the following: Defining the tourism product and service and providing all information about tourism organizations and the More

Objectives of tourism promotion Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Tourism and hotel establishments seek to achieve several objectives, which can be summarized as follows: The primary objective of tourism promotion is to achieve profits. Prepare More

Tourism Promotion Functions Nasreen Hamid Muzal Supervised by M.M. Mayassa Nazem Al-Moussawi The tourist gets several functions from tourism promotion, which are: Creating desire among the tourist: Promotional activities aim to reach consumers or tourists and address their feelings, so More

Nasreen Hamid Muzal Supervision of Asst. Lect. Mayassa Nazem Al-Moussawi The concept of promotion: Elements of the tourism promotion mix: The tourism promotional mix is similar to the tourism marketing mix, as it contains a set of elements and tools More

Tourism Advertising Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Several researchers have mentioned many concepts of tourism advertising, including the following: Tourism advertising: These are the activities that lead to influencing the tourist’s thinking and convincing him More

Personal Selling Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Personal Selling: It is a direct and paid communication between the service provider and his target audience through a known and specific party with the aim of influencing More

Public Relations Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi Public relations can be defined as an administrative tool designed to positively influence the attitudes of others towards the organization, its products and policies. It aims to know More

Direct Marketing Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi It is a direct communication process from a specific and known party via telephone, mail, internet, fax and other modern means of communication that affect the tourist’s behavior More

Requirements for the success of tourism promotion Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi The success of the promotion process requires the following: Taking into account the tourist seasons when developing the tourism promotion policy. Diversifying tourism More

Quality of hotel services Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi First: The concept of quality: Quality in the language The origin of the word “quality” in the Arabic language goes back to “good” and the good More