Supervised by: Asst. Lect. Janan Abdul-Ridha Hamza
Revan Hakim Muhammad Hamoud

Elements of tourism marketing

The elements that tourism marketing must include are (Zarqin and Al-Ilmi, 2017: 376) (Al-Sukkar, 1999: 44)
1- Identifying the tourist groups expected to be contacted through the tourist offices located in the areas intended for marketing and estimating the various demands of the members of these groups.
2- Creating a detailed and clear vision for these groups about the area required to be marketed.
3- Identifying tourism and travel offices locally, regionally or globally and coordinating with those offices in order to receive those tourist groups.
4- Identifying the tourist facility capable of attracting those groups through cooperation and coordination with those tourist offices.
5- Carrying out all activities leading to following the needs and desires of these groups such as ease of movement through diversity in means of transportation and facilitation in granting travel visas and providing accommodation.
6- Providing the appropriate infrastructure of transportation and communications networks.