Tourism Advertising

Nasreen Hamid Muzal
Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi

Several researchers have mentioned many concepts of tourism advertising, including the following:

Tourism advertising: These are the activities that lead to influencing the tourist’s thinking and convincing him of a certain idea. It is the dissemination of data and information that has a good effect on the tourist’s soul. The goal of advertising is to attract the largest number of tourists. (Khalil, Abdul Rahman, 2022: 321)
Tourism advertising: These are the media activities carried out by various tourist bodies, companies and hotels through the media, which have an impact on the behavior and desires of tourists in any tourist market and encourage them to visit the tourist destination and the tourist services they promote. (Al-Batouti, 2012: 236)
Tourism advertising: It is an unpaid form of non-personal communications about the site, or the hotel’s tourism products, which are transmitted through the media and in the form of a news story. Advertising is done through printed and audio media, which are published by official and unofficial bodies. (Al-Taher, Nawara, 2022: 158)