The importance of tourism promotion:

Nasreen Hamid Muzal
Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi

The importance of tourism promotion is highlighted in the following:

Defining the tourism product and service and providing all information about tourism organizations and the consumer.
Drawing a good mental image and reminding the consumer of the product.
Preference for a certain type of product.
Moving tourism demand (sales).
Increasing sales and stabilizing profits for tourism organizations.
Supporting salesmen, representatives and agents.
A communication channel between the internal and external environment of the tourism organization (such as commercial relations, prices and distribution outlets) (Kafi, 143:2015)
Helps study consumer behavior in order to facilitate the study of the degree or level of their expectations.
Increasing the intensity of competition between external institutions.
Facilitating the planning process for the tourism product.
Developing the promotion process. (Abdul Qader, 122:2023)
Achieving tourism awareness: The low level of tourism awareness among the public is one of the factors that hinder tourism from playing its role in developing and advancing society and one of the dangerous factors that cause the tourism product to lose its most important components that distinguish it, so achieving tourism quality is very important.
Stimulating demand for tourism content: This means the total elements of tourism attraction that attract tourists to that country or region and encourage them to visit it to enjoy tourism in it.
Disseminating tourism knowledge: Promotion is one of the basic means of disseminating tourism knowledge and culture among the internal and external public. Through the information published about monuments, tourist attractions, services, various programs, and aspects of attraction and investment, it affects the opinions, trends and positions of the public.
Achieving abstention among tourists: Tourism activation is achieved by using all promotional activities and persuasive methods that help increase the number of actual and expected tourists from inside or outside the country. In addition, these efforts aim to motivate those responsible for tourism companies, institutions and bodies to increase their efforts to attract the largest number of tourists. (Burkan, 308: 2015)
A fundamental factor in achieving tourism development due to its important role in promoting tourism and tourism services in general. (Amouri, 2023: 18)