The concept of tourism promotion

Nasreen Hamid Muzal
Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi

There are several definitions of tourism promotion, including the following:

1. Tourism promotion: It is a direct communication process that works to deliver data and information to the tourist about the idea or tourism service to be promoted through various persuasive promotional means called the tourism promotional mix (Al-Qamrawi, 69:2011)
Tourism promotion: It is introducing the tourist to the product, its characteristics, functions, advantages, and locations in the market, in addition to affecting the tourist’s desire and convincing him to buy the product. (Shahrazad, 2023: 10)
Tourism promotion: It is the coordination between the efforts of the seller and the tourist in establishing information outlets, to facilitate the sale of the product to the tourist. (Bozo, 130:2014)

4. Tourism promotion: It is one of the elements of the marketing mix and is affected by decisions related to a specific commodity or service and is represented by enticing the tourist to act in a certain way that satisfies the service provider. (Abdul Qader, Mukhtar, 2022: 7)

Tourism promotion: It is an interaction process that occurs as a result of conveying information to the tourism audience using rational and emotional methods using various means of communication for the purpose of achieving specific goals. (https://tourism.uokerbala.edu.iq)
Tourism promotion: It is one of the branches of marketing communication through which tourist hotels seek to provide tourists with information for the purpose of introducing their hotel and tourism products available to them and convincing them, and influencing their behavior to make the decision to purchase and repeat it and gain their loyalty using modern means of communication. (Belqasim, Ihsan, 2022: 394)