Public Relations

Nasreen Hamid Muzal

Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi

Public relations can be defined as an administrative tool designed to positively influence the attitudes of others towards the organization, its products and policies. It aims to know the opinions of tourists in order to develop policies to deal with them and focuses on interacting with the external environment and also providing an appropriate climate that helps in forming a good mental image among all relevant parties, whether inside or outside the hotel. (Hanish, 2009: 52)

Public relations objectives:

Public relations seeks to achieve a set of objectives within business establishments, including:

Developing an interactive strategy between the hotel and tourists.
Effective communication between the hotel and other tourist hotels.
Providing appropriate advertising methods to introduce the tourist hotel in the community in which it is located.
Following up on all news published about the tourist hotel and ensuring its accuracy.
Encouraging communication between all administrative levels to make appropriate decisions.
Developing performance at work, through coordination between management and the rest of the departments.