Objectives of tourism promotion

Nasreen Hamid Muzal
Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi

Tourism and hotel establishments seek to achieve several objectives, which can be summarized as follows:

The primary objective of tourism promotion is to achieve profits.
Prepare and prepare awareness and attention among tourists.
Repeated use of the tourism product and services.
Enrich the tourist with information about tourism organizations, their services and products.
Attract tourists and gain their loyalty. (Belqasem, 2016: 54)
Providing the tourist with some information about the services provided to him by the institutions working in the tourism field, such as their prices, how to deal with them, access them and their advantages, from the information that the tourist can benefit from in making a purchase decision.
Arousing the interest of targeted and current tourists and forming a good mental image of the institution and the product. (Areej et al., 2022: 23)