Direct Marketing

Nasreen Hamid Muzal
Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi

It is a direct communication process from a specific and known party via telephone, mail, internet, fax and other modern means of communication that affect the tourist’s behavior around the tourist hotel and its activity, and is considered one of the important tools used by tourist hotels for internal or external promotion due to the tremendous developments in the field of information technology. (Hanish, 2009: 52)

Direct Marketing Objectives:

Several objectives of direct marketing can be mentioned, which are:

Repeat sales operations.
Know the opinion of tourists.
Gain the loyalty of tourists.