The concept of tourism media

Hassan Abbas Jabbar
Lect. Dr. Diaa Radhi Al-Safi

Ms. Hala Noufal defined it as “all the media efforts that are set and impersonal and made by official or unofficial bodies to improve the image of tourism calling for the preparation and transmission of a message or a group of messages to create tourism awareness or develop the tourism image of a country or region in certain markets and audiences using media outlets to attract the attention of prospective tourists in those markets whether inside or outside the country and push them to practice tourism activity.”
Tourism Media: Tourism media is considered a form of specialized media, as it is based on introducing the tourist and cultural landmarks of a particular country to its local or foreign audience, using attractive and exciting methods to address the tourist components.

Tourism Media: It is the various media activities carried out by specific entities, whether represented by the state, a tourism company, or a tourism agency, using media communication methods to attract the public and convince them to visit a particular tourist destination for entertainment purposes or to learn about the cultural, historical and cultural heritage, in addition to monitoring the global tourism movement, determining its trends, identifying the desires of tourists and determining the most appropriate media methods that influence them.

“Therefore, the concept of political media, in general, is based on intellectual foundations and professional practice carried out by specialized media entities, and the media plays a fundamental role in promoting tourism and advertising tourist sites in the country by highlighting the correct and true image of it and presenting it to the world.”

“Tourism media gains special importance due to the global interest in tourism and the increase in international competition between many countries, in addition to the competition of the tourism commodity itself with other commodities and its economic strength.