Objectives of Tourism Media

Hassan Abbas Jabbar
Lect. Dr. Diaa Radhi Al-Safi

Simulates the tasks of tourism media, whether written, audio, or written, and its obstacles. The media has always been an essential tributary to all aspects of the life we live in light of the rapid technological development taking place in the world as the media, whether written, audio or visual, and even social media pages, from this standpoint, the media has become an essential weapon in promoting everything related to countries, and perhaps tourism is one of the most critical factors in which the media plays a positive and sometimes negative role in promoting it.
The word tourism has a comprehensive concept and many fields and connections, and perhaps its activity extends to many economic aspects and has many means. It is constantly developing with the emergence of rapid means of transportation. In the modern era, tourism has become international and constitutes an essential and significant sector for countries’ economies. It encourages its citizens to travel, enjoy their time, and eliminate the pressures from work and economic and social relations. It also competes with other countries to highlight the charms of their countries in all aspects, to attract tourists to it carrying the money they will spend inside their country. It is a profitable and clean industry, which has made it the most important economic sector in most countries.

Tourism media plays a significant role through various means of advertising or promotion, which positively impacts tourism promotion. As much as there is an urgent need for its effective role in the tourism development process, there is an urgent need for investment and all its means, especially visual advertising. Through various media, the individual gets everything he wants to know in the form of news about tourist facts and information that the tourist is interested in, and tourism companies pay a fee for tourist news of an advertising nature about their tourism programs or what interests the audience of the tourism advertising medium directly. The advertising campaign succeeds based on the amount of trust, proximity, or specialization of the media for the tourist and its interest in the tourism activity. The tourist views the information and news published in the form of news media as facts and not a paid advertisement, mainly since the tourism media is not controlled by the tourism company in its published formulation or its verbal content or in its entirety or form or places of publication. Instead, it is formulated and implemented by the media news editor.