Objectives of Tourism Marketing

Hassan Abbas Jabbar
Dr. Diaa Radhi Al-Safi

The objectives of tourism marketing are represented in the following:

1. Increasing the number of visitors to the targeted tourist areas.

2. Increasing the percentage of the number of targeted customers, thus achieving more financial profits.

3. Increasing awareness of the brand of tourism companies.

4. Adding additional financial resources to the country, as tourism constitutes a good percentage of the economies of countries.

5. Spreading awareness of different cultures.

6. Maintaining existing customers, thus providing better services in tourist trips.

7. Increasing the percentage of customer traffic and viewing of the tourism company’s website.

8. Increasing customer awareness about the destination they choose for tourism.

There are also several marketing objectives:

1- Short-term objectives: These are the objectives that tourism companies, agencies, agencies and tourism organizations work to achieve, and are represented in achieving a certain percentage of tourist flow, whether in terms of the number of tourists, tourist nights or revenues within a short period not exceeding one or two years.

2- Various objectives: These are the objectives that various tourism establishments seek to achieve, such as:
– Achieving satisfaction and satisfying needs by improving the level of services.
– Increasing tourism income and tourism movement.
– Expansion and opening new markets.

There are other objectives for tourism marketing, which are common objectives and special objectives:

3- Common objectives: These are the objectives that various agencies and organizations seek to achieve, such as natural reputation and providing high-quality services, etc.

4- Special objectives: These objectives are considered exclusive to certain establishments in particular, such as monopolizing a specific tourism market, distinguished tourism services, etc.