Media message for the tourist

Hassan Abbas Jabbar
Lect. Dr. Diaa Radhi Al-Safi

Magazines: A magazine is a publication issued periodically, whether weekly or monthly, according to what the institution responsible for issuing the magazine sees. The magazine differs from the newspaper in its external form in the type of topics it contains on its cover. It presents many issues, such as news, art, and fashion.
The second type is non-printed media. This type of media is characterized by being visual, audible, or electronic, including:
1- Television: Television is considered one of the oldest forms and is one of the most widespread among the masses. It has a very high influence on the masses. It displays news, commercials, series, films, and political and cultural programs.
2- Radio: It is one of the audio-only and old media of this type of media, and it relies on the audio communication between it and its audience to spread its media message, which is done by the audience hearing the voice of the broadcaster while he is presenting many forms of media content such as Quran stations, news stations, sports and entertainment programs, and many other media content.
3- Electronic media: The Internet is one of those media that are very widespread in the world today, and it is a comprehensive electronic media, as it contains media material of all kinds, whether audio, visual, or electronic, and it is the means through which the browser or user can browse what he wants from news and information from the news websites, and it provides many forms of media content, and it is one of the means of high spread among users in all countries of the world.
The media message is the essence of tourism media, linked to achieving two goals: The first urgent goal is represented in promotional messages, and the other long-term goal appears in tourism guidance messages. Media messages differ in their evidence, evidence, and arguments according to their media goals. It also examines the extent of its compatibility with the opinions of the majority of the target audience, as well as its ability to continue and repeat at intervals without monotony until the media message achieves its goal of attracting the recipient. The following sub-characteristics characterize the media message:
A- Cognitive organization means converting random initial information into organized, understandable, and helpful information.
B—Credibility: It means the clarity of the sources of the information mentioned so that the audience can judge its relevance to the topic and its truthfulness and accuracy.
C—Independence: This means that the media message is objective and goes beyond any personal or ideological preference. It is far from political and partisan orientations and represents all parties in covering the news without discrimination.
D- Diversity: It means providing various media and channels of interaction with the audience, such as e-mail, social media, or satellite channels while allowing the audience to participate in broadcasting and circulation with complete freedom.