Elements of the modern service sector

Revan Hakim Muhammad Hamoud
Asst. Lect. Janan Abdul Redha Hamza

Tourism is considered one of the most important elements of the modern service sector and contributes significantly to the economies of countries, as well as affecting economic and social development, which requires good thinking about exploiting it in the best possible way and achieving the maximum benefit from it. Where tourism marketing has become a necessity that tourism institutions require and work with. The research aims to identify the causes of seasonality and analyze its impact on the process of tourism marketing. In addition to studying possible solutions to reduce its negative effects. The analytical approach will be used in the research, where data and information will be collected from various sources such as previous studies, tourism reports, and available statistics. The literature available in the field of tourism marketing and seasonality will be reviewed, and interviews and questionnaires will be conducted with experts in the tourism and marketing industry. Through conducting this research, it is expected that effective strategies will be revealed that can help in enhancing tourism awareness in destinations affected by seasonality. The research will also contribute to providing guidelines for tourism authorities and government bodies to achieve greater success in attracting tourists and improving the performance of the tourism sector.