Elements of the marketing mix in tourism content

Revan Hakim Muhammad Hamoud
Asst. Lect. Janan Abdul-Ridha Hamza

The tourism marketing mix consists of several elements, and it is worth noting that there is no fixed standard formation that can be relied upon and chosen by all tourist establishments and countries, as the elements of the tourism marketing mix and the importance of each of its elements differ from one to another according to the tourist components and capabilities that that country possesses, and we do not have to identify the elements of the tourism identification mix that can be relied upon. The tourist country that wants to market its products to attract tourists to it.

1- The tourism product. The political product is known as a mixture of elements in their material and non-material form provided to tourists. It is also known from a consumer perspective within the framework of the tourism process in the formation of transportation services, housing, cultural and entertainment sites. (Youssef Kafi, Mustafa Kafi, 2017: 71)
-2 Tourism pricing Tourism pricing is one of the processes. Influential in tourism work and an important element of the tourism marketing mix because of its direct impact on tourism movement. Tourists’ decisions are greatly affected by the amount of material cost of the stage or the tourism program and the services it includes, so the behavior and decisions of the tourist are always linked to the pricing of these services (Ryan, 2018: 134)
3- Tourism promotion. It is defined as all direct efforts that aim to achieve the goals specified for it in the general tourism formative strategy for this country or in this location or even this hotel or that by using the most appropriate promotional mix and introducing tourists to tourism products of different types and forms.
4- Tourism distribution. It is the place where the product is sold and the channels through which the product is distributed and delivered to the final consumer. It is important to know how to distribute the product in the best way and ensure the secret of the market’s needs for the product. With the increase in e-commerce, it has become easy to skip this step in many products.