The impact of media on tourism marketing in Karbala city

Hassan Abbas Jabbar
Lect. Dr. Dia Radhi Al-Safi

Media is one of the essential practices that have accompanied human societies since their beginnings, as societies practiced media in different ways to deliver the media message to the public. As a result of the development achieved by man in all areas of life, the media and its means have significantly developed. The media’s role has increased and become a distinguished presence. It is not satisfied with transmitting information because it is a source of obtaining knowledge. Still, it has gone beyond that to influence the public’s trends and to form a constructive awareness to reach a media-developed society. Tourism media establishes the foundations of tourism knowledge through the data, information, and events it publishes related to tourism activity in various tourism media related to defining the tourism potential enjoyed by any component of tourism attraction. Religious tourism attractions, including services and facilities, are the most essential elements of tourism attractions and one of the main pillars of any country’s tourism offering. They are important tourist attractions, especially for countries that suffer from a lack of tourist attractions. Iraq is one of the tourist countries characterized by all types of tourist attractions, and religious tourism represents Iraq’s central pillar of tourism activity. Karbala is one of the most important and famous tourist, historical, and religious holy towns at the local, regional, and international levels, characterized by major religious tourism attractions. Therefore, developing the religious tourism attractions in the city of Karbala through tourism media is one of the essential topics that shed light on the religious tourism potential in the city of Karbala and ways to develop and exploit them by investing them in the best way and maximizing their economic, social and cultural benefits.