Marketing Innovations and their Impact on Achieving Outstanding Performance for Tourism Companies
((An analytical study of the opinions of workers in tourism companies in the city of Baghdad))

Fatima Muhammad Wadi

Supervised by: Prof. Dr. Alaa Abdul Hussein Radhi

The research aims to diagnose the level of adoption of marketing innovations in companies A clear picture of the concept of marketing innovations. The research sample was tourism companies operating in the city of Baghdad
The research community working in it. As for the method. The researcher relied on statistical methods on the arithmetic mean, standard deviation and relative importance. The research reached a set of conclusions, the most important of which is that marketing innovations affect outstanding performance, which means that they have a significant effect in achieving customer (tourist) satisfaction. And a set of recommendations, the most important of which is increasing the interest of tourism companies in adopting and applying modern marketing innovations as one of the tools for continuous improvement and development.