Marketing Concept
Mujtaba Salam Kareem
Supervised by Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi
Marketing is the process of promoting and marketing products or services to customers by analyzing their needs and desires, and meeting those needs in an effective and attractive manner. The marketing process includes studying the market, identifying the target audience, developing the marketing offer, and implementing marketing strategies to communicate with customers and promote the product or service.
The marketing process depends on a deep understanding of customer needs and trends, and on analyzing the market and competitors to identify opportunities and challenges. Marketing aims to build strong relationships with customers, increase brand awareness, and achieve company goals such as increasing sales and achieving competitive advantage.
Marketing strategies include several elements such as market research, identifying the target audience, analyzing competitors, developing marketing policies, and implementing promotional and advertising campaigns. The success of the marketing process depends on a good understanding of the market and customers, and on providing products or services that meet their needs in an appropriate and attractive manner.
Marketing is the process of identifying and meeting customer needs by providing products or services that meet those needs in an effective and attractive manner. Marketing aims to achieve specific goals such as increasing sales, building relationships with customers, enhancing brand awareness, and achieving competitive superiority in the market.