Public Relations Tools and Techniques in Tourism Marketing
Mujtaba Salam Karim
Supervised by Asst. Prof. Dr. Hussein Saadi Muhammad Al-Fatlawi
1. Interviews: The researcher conducted interviews with public relations officials in the holy city of Karbala and with tourists who visited the city to understand the description of the role of public relations in its tourism marketing and its impact on tourists’ behavior.
2. Questionnaires: Questionnaires were distributed to tourists and visitors to the holy city of Karbala to collect their opinions and evaluations about the impact of public relations on their tourism decisions and preferences, which numbered 40, then only 7 were deleted and the researcher relied on only 33 questionnaires.
3. Review of documents and materials: Previous studies, tourism reports and available media materials about the holy city of Karbala can be reviewed to understand how public relations are used in its tourism marketing.
Using these tools, a comprehensive view of the role of public relations in tourism marketing for the holy city of Karbala and its impact on tourists’ behavior and choices can be obtained.
Note that in our study, we will rely on the questionnaire and statistical analysis model to collect data.