Muhammad Ali Sadiq Mohsen
Under the supervision of Asst. Lect. Ali Khalil Ibrahim Shamto

Marketing methods

Tourism marketing is defined as: “An administrative process through which tourism projects determine their actual and expected tourist groups, and communicate with them for the purpose of motivating, influencing, and fulfilling their desires, motives, likes and dislikes on a local or global level, and adopting the tourism product required by them, in order to achieve the best satisfaction for tourists, as well as to achieve the objectives of the tourism project. It is clear that the mission of the tourism market is: to transform potential tourism demand into real tourism demand, and the goal itself remains
For private tourism sector projects, the material goal, i.e. profit. There are many methods, styles, and means of tourism marketing, such as advertising, media, labor relations, bulletins, etc., and these methods have developed and the marketer has become skilled in them and uses modern technological means that influence the tourist audience. Thus, it becomes clear that there is a direct relationship between marketing methods and tourism demand. The more marketing methods develop and are more effective and influential, the more tourism demand increases and vice versa, while other factors remain constant. This is expressed mathematically, as: Marketing methods mean. After tourism awareness is a basic condition for marketing the tourism product, this requires the marketer to work on raising tourism awareness among members of society to recognize the importance of tourism in social and cultural life and the extent of its great impacts on all levels, especially on the economic level. Tourism marketing can affect tourism demand by: Working to increase the number of tourists, i.e. focusing on raising the level of the quantitative aspect of tourism demand. B. Enticing tourists to stay longer in tourist places, and working to motivate them to increase the duration of the tourist trip as a whole. The marketer also seeks to encourage tourists coming to the country to visit many tourist areas through tourism programs dedicated to this purpose. D. Finally, if the tourist demand is present during the tourist season and there is no problem with that, the role of the marketer is embodied through his efforts to raise the level of tourist demand during the recessionary seasons, through various activities and programs that include creating new tourist patterns, reducing income, lowering prices, and many other facilities.