Seasonality problems

Supervised by: Asst. Lect. Janan Abdul Redha Hamza
Revan Hakim Muhammad Hamoud

Seasonality problems are represented in their negative effects on tourism and the most important problems can be presented as follows:

1- It causes the deterioration of services provided to tourists, especially during the peak of the tourist season.

2- Seasonality leads to a clear increase in the prices of tourism services.

3- Seasonality causes a leakage of cadres as a result of the decline in the work of tourism institutions in the period between seasons, which makes these cadres resort to practicing work other than tourism.

4- Failure to invest in tourism projects and walks throughout the year clearly raises the prices of tourism services (Hajji, Abdullah, 2015: 82) (Khadhra, Diab, 2005-2000: 128).
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The importance of seasonal marketing:
Seasonal marketing is a promotional offer for products, goods or services that companies carry out during certain periods during the year. The goal of this marketing campaign is to increase profits through high visitor traffic. Therefore, seasonal marketing includes what is called meeting the seasonal needs of the customer.

1- Increase brand awareness.
The measure of success depends on increasing awareness of your brand. During the holiday and occasion season, companies direct an additional amount of customers and the right action is for the company to gain these customers for its business. This is an ideal opportunity to display and promote more products and services.

2- Increase visitor traffic – and increase sales
We increase the purchasing process in seasons more than others, and seasonal marketing contributes to taking advantage of visitor traffic in order to achieve more sales by attracting new or existing customers to the services and resorts offered by making discounts or providing benefits that go beyond traditional competition.

3- Converting potential customers into certified customers
In seasonal promotions, prices are often lower than their counterparts at other times, which makes the purchase process of visitors much larger. If there are potential customers who are not obligated to buy or are not interested after making any purchase.