Tourism Marketing

Supervised by: Asst. Lect. Janan Abdul Redha Hamza
Revan Hakim Muhammad Hamoud

First: The concept of tourism marketing.
What do we mean by tourism marketing? Tourism marketing is an activity that distinguishes tourism companies to provide their services in a distinctive way in order to meet the needs of their customers.

1- The American Marketing Association (1948) was defined by the president of the continents that emerged from the association as marketing is the practice of the business community that directs the flow of goods and services from the producer to the consumer or user (Al-Sahen, 1999: p. 14)

2- A group of professors from Ohio University (1965) defined it as a function in society by which the structure of demand for goods and services can be calculated and work to increase and follow it
through a correct understanding of the promotion, exchange and physical distribution of these goods and services (Al-Sheikh, 2008: p. 7)

3- In the year (1981), McCarty presented marketing as the social process that directs the economic flow of products and services from the producer to the consumer in a way that ensures the compatibility between supply and demand and leads to the achievement of society’s goals (Abu Qahf, 2003: 46)

4- Obeidat defined tourism marketing as all activities and efforts. Humanity and the company’s activities that are performed strongly by all tourism service providers or its various elements, which work to increase the pleasure of those who want tourism in all its forms and colors, which benefits the community and strengthens the national economy.

Finally (Obeidat, 2000: 18)

5- Al-Hadid indicated that tourism marketing requires attention to three basic elements, which are: orientation towards customers, providing a company that translates and implements the previous goal, and finally achieving social welfare for these customers in the long term (Al-Hadid, 2010: 85)

6- Tourism marketing is defined as the administrative and technical activity carried out by tourism companies inside and outside the country to identify their expected tourism markets, identify them, and influence them with the aim of developing tourism movement and achieving a large amount of tourism revenues (Nawal, 2009: p. 39)

7- Al-Hamri defined tourism marketing as a group of integrated activities and services carried out by the tourism company’s management, through which it seeks to provide the service in the quantity and immune approvals required in the appropriate place and time, in line with With the customer’s self, his needs and desires are not sold at the lowest possible cost and with the prince of roads (Al-Hamri, 2016: 52)

*From this, we can conclude that tourism marketing is an administrative activity that includes the place of management functions of planning, organization, direction and control (Kotler, 2020: 6)