The concept of quality of electronic tourism services

Fatima Idris Kazim
Lect. Ikhlas Ghaleb Abdul Kazim

The quality of services has become a necessity, so efforts have been directed towards improving it, as the quality of services is a major tool that leads to developing work and improving performance in order to achieve profitability through good service. The quality of services is one of the administrative concepts that are based on a set of ideas and principles that any institution can apply in order to achieve the best possible performance, improve productivity, and increase profits while improving its reputation in the local and foreign market in light of the significant increase in the number of companies and institutions in various fields and activities.

The quality of tourism services is one of the administrative methods that can achieve excellence in the quality of service provided to hotel customers in light of the rapid developments thanks to technological development and rapid communications.

The position of the tourism and hotel sector is prominent among other sectors due to its major role in providing job opportunities and a wide scope in employing financial investments, in addition to being an important source of national income for the country.

Tourism is currently a commercial industry and a promising economic sector of varying importance from one country to another, depending on the size of the tourism resources available in it and the material, human and technological capabilities harnessed to make it a tourist destination. Perhaps the trend towards improving the quality of tourism services represents the main concern of many countries due to the importance of this tourism and hotel sector).

Achieving a high level of quality of the services provided is considered the vital artery that supplies the service organization with loyal customers. Service organizations, including hotels, have realized that providing a high-quality service is the most effective method to ensure the superiority of the service organization over its competitors, as the service organization can guarantee itself a distinguished competitive position among competing organizations by providing a service with a quality that matches customer expectations (Mohammed Qasim Al-Amrat: 2014)