Nasreen Hamid Muzal

Supervision of Asst. Lect. Mayassa Nazem Al-Moussawi

The concept of promotion:

Elements of the tourism promotion mix:

The tourism promotional mix is similar to the tourism marketing mix, as it contains a set of elements and tools used by the marketing management of tourism organizations to achieve the best promotion of their services. The tourism promotional mix is one of the tools used in tourism institutions to communicate with tourists and influence their behavior, as it includes a number of means that can be used to promote tourism services.

Tourism advertising:

Advertising has a special place in the promotional mix, as some see it as a synonym for (promotion) compared to other promotional activities within the promotional mix. Several definitions of tourism advertising have been mentioned, including the following:

Tourism advertising: It is an impersonal means of presenting goods, services, and ideas by a known party in return for a paid fee. (Al-Junaidi, 2021: 19 – 20)
Tourism advertising: It is the various aspects of activity that lead to the publication or broadcasting of visual or audio advertising messages to the public to attract the attention of the tourist to acquire or buy the commodity or service or with the intention of good acceptance of the ideas, people or hotels advertised. (Al-Barzanji, 2009: 88)
Tourism advertising: Kotler defined it as not only conveying information from one party to another, but rather it is the declared goal of convincing the tourist to participate in tourism activities as well as to purchase all tourism services and repeat the visit and convey these ideas to new tourists. It is necessary for tourism organizations to have multiple advertising tools and means that keep pace with the development taking place in the field of modern technology. (Kazem, Mohsen, 314: 2022)

Tourism advertising: It is the provision of information and data to targeted tourists that includes the places that can be visited, accommodation prices and duration, programs designated for visiting archaeological, historical and religious landmarks, entertainment places and cultural centers, as well as the tourism services provided. (Badia, 82:2006)