Dimensions of Tourism Marketing

Hassan Abbas Jabbar
Lect. Dr. Diaa Radhi Al-Safi

There are some basic rules for the success of any tourism activity, which must be taken into account when starting a marketing project, namely:
1- Brand
The strength of the brand is considered one of the most important rules that must be taken into account when promoting any product. The strength of the brand is represented in the extent of knowledge and spread of your brand, or the name of the institution and the services and offers it provides.
What helps in this spread is what is called in marketing science word of mouth, meaning the spread and promotion of the institution through the customers themselves, through their personal experience or by sharing information about the marketing campaign, and this is what is the basis for building a successful marketing campaign.
2- Focus on strengths
Strengths and focusing on them and highlighting them during your marketing and advertising campaign is one of the most important things that work to make the marketing campaign successful as a whole. Focusing on strengths and developing them begins through the management of the institution due to the principle of credibility, then the marketing campaign works to focus on showing all aspects of the institution’s distinction from other institutions during the campaign.
3- The official website of the institution
The official website of the tourism institution is the interface of the place, which the customer refers to from time to time if he needs any information, so the official website must be updated with the latest information, and through the latest technologies first and foremost and continuously.

4- Understanding the customer’s needs
Every person is constantly looking for some things in life, and in every field, each of us has his requirements, and in tourism also the tourist or customer has some requirements and factors that must be available, and in marketing science they are called problems.

The importance of knowing these needs and requirements lies in covering them by the marketing campaign and providing what is called “solutions” to the customer, which ensures his presence later and his attraction to the tourism institution.