Tourism Marketing

Hassan Abbas Jabbar
Lect. Dr. Diaa Radhi Al-Safi

Jobber saw that the concept of tourism marketing requires attention to three basic elements: orientation towards customers, the availability of the organization that translates and implements the previous orientation, and finally achieving social welfare for these customers in the long term.
Kolter/Armstrong also defined tourism marketing in 1999 as: the process through which a balance can be achieved between the needs of tourists and the goals of the institution or tourist area.

Western Rural Development Center defined tourism marketing as: the way in which society can attract and attract tourists effectively and achieve the various benefits and advantages of tourism at the same time.
Muhammad Obaidat defines tourism marketing as “all the organized efforts and activities that are performed in a studied harmony by all tourism service providers with its various elements or parts that aim to satisfy the tastes of recipients or those who desire tourism in all its forms.

Konbdrov defined tourism marketing as follows: “Tourism marketing means the scientific and coordinated implementation of business policy by tourism projects, whether public or private or at the local, regional, national or global level for the purpose of achieving the least satisfaction of the needs of specific consumer groups and in a way that achieves an appropriate return.

Sabry Abdel Samee defined tourism marketing as “the administrative and technical activity carried out by tourism organizations and establishments inside and outside the country to identify, identify and influence the expected tourism markets with the aim of developing and increasing the tourism movement coming from them and achieving compatibility between the tourism product and the desires and motivations of the different market segments.