Dimensions of Tourism Media

Hassan Abbas Jabbar
Lect. Dr. Diaa Radhi Al-Safi

Countries with a long history of tourism activity are particularly interested in tourism media. As for countries with economic, political and cultural influence, their dominance over the world has made them in no need of direct tourism media, content with other media works such as films, pictures, television programs and others that reflect aspects of life and progress in them. However, the matter is different for developing countries that need tourism media to gain the largest percentage of global tourism traffic due to the many benefits that result from this, including, for example, increasing national incomes and accelerating the rate of economic development in each of them.

From here, developing countries in particular began to pay attention to the field of tourism media, which helps them to flourish tourism in them.
Tourism media is considered one of the most important means of cultural exchange between nations because of its role in enlightening the masses so that they realize all the facts they need to realize about peoples, which is a matter that goes beyond the economic aspect to other aspects that are no less important than the economic aspect, the most important of which is: achieving international cooperation for the common prosperity of the peoples of the world, and for this reason, political economists give tourism special importance for its far-reaching effects on the economy of countries, and at the same level, historians and sociologists give tourism great attention for the cultural mixing it causes between peoples. Tourism media plays a major positive role in activating tourist attraction for tourist destinations by influencing tourists, enticing them, convincing them and urging them to visit tourist sites in host countries, just as the media may have a negative role in broadcasting false propaganda and spreading rumors to frighten tourists and exclude them from visiting some tourist areas or countries.