Tourist Satisfaction with Personal Experience

Nour Salman Saleh
Supervised by: Lect. Ahmed Obaid Oraibi

The tourist’s personal experience and satisfaction with it means the extent of the tourist’s satisfaction and comfort after experiencing the tourism services and experiences he had during his trip. This includes the extent to which the services respond to the tourist’s expectations, the quality of the service provided, the tourist’s experience in the tourist sites, and how the tourism institutions deal with him. Also, the tourist’s satisfaction with the personal experience reflects the extent to which his expectations and desires were achieved during his trip. If the tourist is satisfied with the individual experience, he is likely to have enjoyed the trip and be willing to return or recommend the destination to others. Conversely, if the tourist is dissatisfied with his experience, this may hurt the reputation of the tourist destination and the tourism institutions concerned (Jawad, 2015, p. 230)

– The importance of the dimensions of tourist satisfaction in enhancing the quality of tourism service:

1. The dimensions of tourist satisfaction enhance the tourism service quality, as the tourist feels satisfied, comfortable, and enjoys his tourism experience.
2. Dimensions of tourist satisfaction contribute to building a positive reputation for the tourist destination, which leads to an increase in the number of tourists and their repeat visits in the future.
3. Dimensions of tourist satisfaction enhance positive interaction between tourists and the local community, which enhances cultural understanding and promotes mutual respect.
4. Dimensions of tourist satisfaction contribute to enhancing environmental sustainability, as tourism establishments are encouraged to adopt sustainable environmental practices to preserve natural resources and the surrounding environment (Salem, 2007, p. 69).