The Difference between Tourism Advertising and Tourism Publicity

Nisreen Hamid Muzal
Supervised by: Asst Lect. Mayyasa Nazem Al-Mousawi

Tourism advertising media: Advertising media can be classified into the following groups:
• Visual media: light advertisements, exhibitions, media, miniature tourism models.
• Printed media: newspapers, magazines, periodicals, banners, tourist guides, and promotional brochures.
• Visual and audio media: television, video, sports competitions, and popular teams.
• Audio media: conferences, seminars, radio, and lectures.
• Tourism and travel agencies: provide services, information, consultations, and preparation of tourist trips in coordination with transportation and accommodation, etc. (Amana, Zainab, 2018: 38-39)
2. Tourism advertising:
Several researchers have mentioned many concepts of tourism advertising, including the following:
 Tourism advertising: These are the activities that lead to influencing the tourist’s thinking and convincing him of a particular idea. The dissemination of data and information has a good effect on the tourist’s soul, and advertising aims to attract the most significant number of tourists. (Khalil, Abdul Rahman, 2022: 321)
 Tourism advertising: These are the media activities carried out by various tourist bodies, companies, and hotels through the media, which have an impact on the behavior and desires of tourists in any tourist market and encourage them to visit the tourist destination and the tourist services they promote (Al-Batouti, 2012: 236).  Tourism advertising is an unpaid form of non-personal communication about the site or the hotel’s tourism products, transmitted through the media and in the form of a news story. Advertising is done through printed and audio media published by official and unofficial bodies (Al-Taher, Nawara, 2022: 158).