The Nature of Electronic Marketing

– Using the excitement element to attract the attention of the user of e-mails. – The lack of basic relativity of information technology in some countries of the world.
– The lack of restrictions except for cost restrictions on the amount of information displayed on the Internet. – The lack of a security percentage.
– The possibility of the Internet reaching the largest number of customers, and therefore Internet marketing is characterized by credibility. – A long period of time passes between choosing the product and receiving it in some companies.
– Interactive and reciprocal electronic communications, which led to building strong relationships with customers all over the world. – Lack of awareness of the importance and status of electronic marketing, as some statistics indicate that only 4% to 7% of Internet users have tried purchasing electronically.
– Interest in updating the information displayed through the sites to encourage customers to visit these sites many times, which leads to repeating purchases. – Taking the role of banks in keeping pace with the era of electronic marketing.
– Small businesses can access the international market and stand on an equal footing with multinational organizations and companies. – Lack of infrastructure for electronic encryption systems.